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 That's right...just when you were getting used to us, Tomboy Trades is growing up and showing its moxie! You'll get the same great products, but with a bit more attitude! Tomboy Trades is changing its name to Moxie Trades effectively immediately, and you're invited to come by our new site!
Over the last few months, we have consulted with marketing agencies, we have racked our brains, we have banged our heads against the wall. What do we call our US brand?  The answer came in one miraculous midnight moment when searching through the online pages of dictionaries “MOXIE.” From that moment, it was as if we named a first born. You know that moment when you can’t consider any other name for your beloved? We read the definition, defined who we are and who we want to be. We learned that while not every woman is a tomboy...
EVERY WOMAN HAS MOXIE!
And now, MOXIE TRADES introduces “Betsy,” the first ever mass produced ASTM (formerly ANSI) and CSA approved PINK work boot – COMING TO AMERICA, MAY 2008. There's more at Moxie Trades, and we're building not only the site you've gotten used to here, but we're building a community to help the throngs of tradeswomen that are loyal to our brands! Come be a part of our new contests, sign up for the Tradeswomen Directory on Moxie and get some free stuff for your efforts! We're loving the new look, and we're feeling our Moxie...are you?
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